Preserving Cannabis Culture: How Proactive Public Relations is Breaking Down Stereotypes
Written By Michael Mejer
Breaking down stereotypes begins with education. This is why thought leadership is critical to preserving a positive view of cannabis in the public. It’s the duty of the cannabis community and its leaders to share their experiences, innovations, and learnings with the world. This shared information is how authoritative figures in the space can help restore the perception of cannabis across demographics.
A 2024 Manifesto for Modern-Day Cannabis PR
Written By Michael Mejer
There’s a paradigm shift happening, and it’s time we unleash the power of PR that brings us closer to the communities we’re cultivating. After 10+ years of witnessing PR wizardry across different industries, here’s a punch list of four tactics that PR practitioners need to weave into an overarching marketing strategy to help amplify brand awareness, build trust, and establish credibility.