Hall of Flowers 2024

Written By June Blankin

Ventura is a true California beach town with a cool, retro vibe and the fairgrounds are located next to the beach. The open-air buildings let the sea air flow through with plenty of sunshine for the attendees to relax outside, get to know each other, sesh with friends, and colleagues, and of course, make the deals. The outside lounge area was a nice touch with comfy chairs, sofas, and coffee tables. The setting is casual but focused, so no one feels rushed or herded through massive convention hall floors.