Rebranding Weed: The Implicit Associations of Cannabis

Rebranding Weed: The Implicit Associations of Cannabis

Written By Rudy Brown

The roots of cannabis criminalization come from racially charged narratives in the early 20th century. Back then, the plant was deliberately associated with communities of color to justify legal restrictions. In the 1930s and 1940s, media outlets like the New York Times published over 50 articles linking cannabis to violent crime, crafting a fear-driven narrative filled with harmful stereotypes. This stigmatization fueled harsh penalties, disproportionately affecting marginalized people and leading to the mass incarceration of nonviolent cannabis offenders. 

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The Case for Genuine Cannabis Legalization: Confronting History and Embracing Equity 

The Case for Genuine Cannabis Legalization: Confronting History and Embracing Equity 

Written By Dustin Hoxworth

At the heart of cannabis prohibition lies a truly disgusting history filled with misinformation, fear, and racism. The illegal status of cannabis was not born out of legitimate concerns for public health or safety, but rather from a calculated campaign to demonize a plant and the people associated with it. The Marijuana Tax Act of 1937 is a prime example, rooted in the racist rhetoric of the time that equated cannabis use with violence and moral decay, particularly within Black and Latino communities.

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Getting High: From Stigma to Empowerment, Misunderstanding to Mindfulness

Getting High: From Stigma to Empowerment, Misunderstanding to Mindfulness

Written By David Kooi

In my experience with cannabis, I have often avoided using the term "high" in favor of fostering a new conversation around cannabis— one that is grounded in purpose, wellness, and evidence-based understanding. My mission since entering the industry has always been to empower individuals to improve their lives through purposeful cannabis consumption, and to dispel the myths that have long plagued the cannabis plant​​​​.

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How EOS Farms Breaks Boundaries with Cannabis Cultivated for Desired Effects 

How EOS Farms Breaks Boundaries with Cannabis Cultivated for Desired Effects 

Written By Isabella DeChard

As rapidly as we’ve watched cannabis legalization unfold, the health and wellness industry has dramatically transformed its focus around the plant. From hemp-derived CBD to help with sleep disorders, or THC-isolated products promoting higher energy, the market is full of innovative products claiming to promote natural wellness. Yet despite the long history between cannabis and humans, we’re only scratching the surface of the health and wellness benefits the plant provides – especially as the scientific world attempts to measure and define these benefits more clearly.

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Cannabis History In The United States: Reviewing The 100-Year Timeline Of A Plant

Cannabis History In The United States: Reviewing The 100-Year Timeline Of A Plant

Written By Deborah Agboola

No one knows when exactly cannabis came to America. What we do know is cannabis existed in the U.S. over 200 years before William O’Shaughnessy brought in the idea of medicinal cannabis. Unfortunately, when anti-cannabis proponents finally found the most questionable way to criminalize cannabis, they took it!

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Cannabis in Malta Part I: Market & History

Cannabis in Malta Part I: Market & History

Written By Nigel Despinasse

While governments worldwide are engaging in debates and decisions regarding their stance on cannabis, the future of cannabis innovation looks bright in Malta.

Malta is a pioneering country that legalized medical cannabis in 2018 and became the first in the EU to legalize recreational cannabis in 2021.

With strategic geographical positioning in the Mediterranean and the potential for growth in the European market, Malta's cannabis industry presents numerous investment opportunities and prospects for economic growth.

Read on for an enticing overview of Malta's cannabis industry, including its historical background, legal framework, and the landscape of medical cannabis.

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Cannarchy In The UK Part 1: The Decline of The British Hempire

Cannarchy In The UK Part 1: The Decline of The British Hempire

Written By Dave Barton

Much like Britain and its Royal Family, here and now in 2023 the UK and cannabis have a complicated relationship. But it wasn’t always this way. Once upon a time – some half a millennium ago – cannabis, in the form of hemp, was one plant we just couldn’t get enough of on this side of the Pond.

A little later on, cannabis continued to thrive; as both a material and a medicine. Even dear old Queen Victoria allegedly partook to quell her cramps. And then, just a few decades after… boom. The seeds of criminalisation were sown.

It’s only now, some 100 years on, that the balance is being redressed; and adult use/recreational cannabis is seemingly being openly embraced everywhere… except here in Blighty (I know, I know… but stay with me on this, k?).

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4:20 to 4/20

4:20 to 4/20

Written By OG Razor

The legends and myths of cannabis are still being unraveled as we speak, but the origin of what was a daily meeting time to smoke eventually led to an almost sacred day of recognition for the benefits of using cannabis. It all began with the Waldos in Marin County, Northern California during the start of the 1970s.

Whether celebrated to invite new consumers to experience the plant’s benefits, or to simply partake in a yearly tradition, this day has evolved into a grand advocacy and marketing platform which often eschews the cannabis culture itself.

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