From Marketing Agencies To The Vermont Cannabis Market: An Interview With JB Sugar, Founder of Route 7 Brands
Written By Casey Renteria
After talking with JB, it’s clear that he makes products that he loves, but also are aimed at having a good time and maybe even rediscovering a love of cannabis. “I think there's a huge market for those who are re-entering, people are kinda scared to get back into it for whatever reason: it’s too strong, stigmas, or fear. I’m trying to give people permission to have fun again, weed is supposed to be fun.”
No More Monkeying Around: That Manila Hemp Is Bananas!
Written by Shannon Flaherty and Austin Roberson
As the industry learns of the bad corporate behavior coming from prominent suppliers of rolling papers (and other smoking accessories) one might wonder: “I know the product I have is safe, I have a lab report for that, but what about the paper I’m about to roll it up with?”
Some have already been asking these questions, from growers to testing labs, to even TikTokers. You know, people. People who have a relationship with cannabis that is central to their daily lives.
As two people who refuse to harm the patients that are about to walk through our dispensary doors, our loved ones, and our personal health; we are now intent on finding the cleanest and most ethically produced rolling papers out there. Manila hemp is not the way.
Don’t know where to turn to now? We got you!
An Interview and Weeding Announcement with Penny Lane
Written By Mike Robinson
November is Epilepsy Awareness Month, and thus a great time to talk about how our beautiful fat nugs get used by patients and people in the cannabis industry that use the plant to stop seizures. The world went nuts with the Weed Series on CNN that featured kids battling through the grips of this complex neurological issue that's known for taking 50,000 lives a year. Many don't consider the adults in the World of Purple as they paint their faces and hair that color this month to celebrate their continued life, their will, and their ability to overcome.
Penny Lane is one of those adults. Let's talk with Penny Lane about her Mary Jane and how it changed her life.
Americans for Safe Access Launch “Air Shred For ASA” Challenge Calling for Cannabis Brands to Participate
Written By Bri Smith
The Air Shred for ASA Challenge models after the ALS ice bucket challenge, but thankfully you won’t have to be doused in freezing water to participate. To take part in the challenge, participants are asked to post a video of themselves “air shredding” in whatever creative way they come up with. Some choose to air shred their invisible guitars to music, others shred paper with stigmatized messages on them, while some shred cheese - because why not? There’s no limit to the creative application of the term shred. Then, share the video through social media, tagging #ASAChallenge and #AirShredforASA, before nominating several friends or colleagues to join in the challenge.
Women Are Now Networking Over Blunts & Brunch: Next stop - Vegas!
Written By Lindsey Gunter
Would you know if a woman smoked cannabis by looking at her? This is what’s hard for brands and companies to connect with in cannabis when it comes to marketing toward women.
What better way to begin building awareness as well as connection to this vast and unfamiliar assortment of women than a woman-focused event? One with “activations” and more, within which women can explore and converse! Cannabis is still a very male-dominated industry, women sticking together in cannabis will inspire women to stand together more in general - Events are a great way to accomplish this.
When it comes to this niche, Adelia Carrillo (CMO/Co-Founder of “EventHi”) and “The Marijuana Momma” Parisa Mansouri-Rad’s “Blunt Brunch” has grown to become one of the nation’s best places for women in cannabis to network and empower one another. 2022 has been a great year, as Blunt Brunch has successfully put on events in multiple cities including Chicago, Los Angeles, San Diego, Phoenix, and, coming up - Las Vegas!
From Red to Pink - Part IV: THE BINARY, MY FIRST TOWNHALL, & PARTIES
Written By Lindsey Gunter
…However, this spark was diminished shortly after the introduction of the newly hired CFO - further emerging as the main purpose of the town hall. I recalled a few days prior when one of my coworkers urged us to read the report freshly filed by the previous CFO in a new lawsuit. I knew nothing about it, but I was still curious to meet the replacement and see what he had to say. I am going to do my best to communicate the unbelievable farce that happened next…