Getting High: From Stigma to Empowerment, Misunderstanding to Mindfulness

Getting High: From Stigma to Empowerment, Misunderstanding to Mindfulness

Written By David Kooi

In my experience with cannabis, I have often avoided using the term "high" in favor of fostering a new conversation around cannabis— one that is grounded in purpose, wellness, and evidence-based understanding. My mission since entering the industry has always been to empower individuals to improve their lives through purposeful cannabis consumption, and to dispel the myths that have long plagued the cannabis plant​​​​.

Read More
How the Stars Have Aligned Ricky Williams’ Game Plan

How the Stars Have Aligned Ricky Williams’ Game Plan

Written By Isabella DeChard

Upon his return in 2006, Ricky was suspended for an entire football season after he broke the NFL drug policy for a fourth time. The Canadian Football League’s Toronto Argonauts negotiated Ricky Williams with the NFL’s Dolphins, offering him to play for a year in the CFL if he could return to the NFL in 2007. Ricky said during his time in the CFL for the Toronto team, they didn’t test for cannabis as part of their drug policy at all.

Read More
Enough. We have to stop using the word ‘strains’

Enough. We have to stop using the word ‘strains’

Written By Elana Kirsh

Some of you are gonna be up in arms about this one. I can already hear it. The legacy growers and sellers, the backbones of the cannabis industry for so long, who feel you need to stand as defenders for any attack on “the way things were.” 

So I’ll say straight off the bat - it’s not you. It’s prohibition. 

Of course we developed rubbish nomenclature for different types of cannabis while it was illegal (or more illegal than it is today), and underground. What choice did we have? How can you label something accurately when you only have an idea of what it contains?! 

Read More