Rebranding Weed: The Implicit Associations of Cannabis
Written By Rudy Brown
The roots of cannabis criminalization come from racially charged narratives in the early 20th century. Back then, the plant was deliberately associated with communities of color to justify legal restrictions. In the 1930s and 1940s, media outlets like the New York Times published over 50 articles linking cannabis to violent crime, crafting a fear-driven narrative filled with harmful stereotypes. This stigmatization fueled harsh penalties, disproportionately affecting marginalized people and leading to the mass incarceration of nonviolent cannabis offenders.
Getting High: From Stigma to Empowerment, Misunderstanding to Mindfulness
Written By David Kooi
In my experience with cannabis, I have often avoided using the term "high" in favor of fostering a new conversation around cannabis— one that is grounded in purpose, wellness, and evidence-based understanding. My mission since entering the industry has always been to empower individuals to improve their lives through purposeful cannabis consumption, and to dispel the myths that have long plagued the cannabis plant.
How the Stars Have Aligned Ricky Williams’ Game Plan
Written By Isabella DeChard
Upon his return in 2006, Ricky was suspended for an entire football season after he broke the NFL drug policy for a fourth time. The Canadian Football League’s Toronto Argonauts negotiated Ricky Williams with the NFL’s Dolphins, offering him to play for a year in the CFL if he could return to the NFL in 2007. Ricky said during his time in the CFL for the Toronto team, they didn’t test for cannabis as part of their drug policy at all.
Enough. We have to stop using the word ‘strains’
Written By Elana Kirsh
Some of you are gonna be up in arms about this one. I can already hear it. The legacy growers and sellers, the backbones of the cannabis industry for so long, who feel you need to stand as defenders for any attack on “the way things were.”
So I’ll say straight off the bat - it’s not you. It’s prohibition.
Of course we developed rubbish nomenclature for different types of cannabis while it was illegal (or more illegal than it is today), and underground. What choice did we have? How can you label something accurately when you only have an idea of what it contains?!