Americans for Safe Access Launch “Air Shred For ASA” Challenge Calling for Cannabis Brands to Participate

Written By Bri Smith

The Air Shred for ASA Challenge models after the ALS ice bucket challenge, but thankfully you won’t have to be doused in freezing water to participate. To take part in the challenge, participants are asked to post a video of themselves “air shredding” in whatever creative way they come up with. Some choose to air shred their invisible guitars to music, others shred paper with stigmatized messages on them, while some shred cheese - because why not? There’s no limit to the creative application of the term shred. Then, share the video through social media, tagging #ASAChallenge and #AirShredforASA, before nominating several friends or colleagues to join in the challenge.