Las Vegas, Nevada – November 4, 2024: The countdown begins for the most highly anticipated MJBizCon after party of the year—The James Bong: Cannabis Royale. Hosted by Cova Software, this exclusive, cannabis-friendly event will take place on Wednesday, December 4th, from 7:00 PM until midnight, at a premier venue in Downtown Las Vegas.

Cova Software, the leading provider of cannabis retail point-of-sale (POS) solutions, is known for throwing unforgettable industry parties, and the James Bong: Cannabis Royale will be their most iconic celebration yet.

“We're beyond excited to bring back our signature MJBizCon after-party this year," said Gary Cohen, CEO of Cova Software. "This event will offer a luxurious, high-energy atmosphere that’s perfect for both entertainment and making meaningful industry connections—truly an experience like no other at MJBizCon.”

Located just minutes from the Las Vegas Strip and the Convention Center, this invite-only event will bring together over 500 top-level cannabis professionals, retail decision-makers, and influencers for a night filled with glamor, gadgets, and unparalleled networking. Attendees will be treated to live performances, immersive video games, thrilling casino tables, gourmet hors d'oeuvres, CBD and cannabis sampling stations, and a top-shelf open bar.

Sponsors of the event will gain visibility through extensive brand activations, including pre-event digital marketing, on-site themed branding, and post-event media coverage. The James Bong: Cannabis Royale will be the ideal setting for companies looking to foster new partnerships, gain exposure, and capitalize on high-value networking.

“The James Bong: Cannabis Royale will be more than just a party—it'll be an opportunity for relationship building and lead generation,” said Cohen. “We’re proud to be hosting this event with such an incredible lineup of partners and expect a great turnout from across the cannabis industry.”

The James Bong: Cannabis Royale has already brought together an impressive group of cannabis industry companies, including Green Check Verified, SOLINK, WECO, Carrot, Alcott Enterprises, Instakey Security Systems, Cannabiz Media, and Green Elevator Cannabis.

Limited sponsorship opportunities are still available. Interested businesses should contact Faai Steuer at Faai@Covasoftware.com for more details.

About Cova Software

Cova Software is an award-winning cannabis retail solution, recognized as the most trusted brand in cannabis tech. Our flagship Point of Sale (POS) system sets the benchmark for reliability, achieving 100% uptime on 4/20 for seven consecutive years.

With a comprehensive suite of cannabis-compliant tools—including POS, Ecommerce, and Payments—Cova simplifies compliance, reduces operational costs, and boosts profits.

Headquartered in Denver, CO, and Vancouver, BC, with offices across North America, Cova powers over 2,000 stores and continues to grow rapidly.

Press Contact:

Katharine Baxter

katharine@kbcannabisconsulting.com