Cannabis Education

Why Cannabis Needs a Terpene Revolution

For years, cannabis consumers have been trained to chase high THC numbers, believing that potency equals quality. But as the industry matures, it’s becoming clear that THC percentage alone doesn’t tell the whole story. Terpenes, aldehydes, thiols, and, the other…

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black and white image of dollar sign over cannabis fan leaves

The Cost of Banking Cannabis

This idea that the cannabis industry cannot find banking is a myth…. there, I said it!  In most of my prospecting discussions these days, I find myself in competitive situations – I’m being shopped. My prospective cannabis customer is more…

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The Science Behind Edibles

As the wave of cannabis legalization continues across the US, brands are continuously navigating new avenues in product creation. From infused pre-rolls, ayurvedic tinctures, to artisanal chocolates, the umbrella of cannabis products is branching into new subgenres, remarketing and repurposing…

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